Officers and Senior Management

Tom Woodward

Director, President & Chief Executive Officer
Tom joined the company in August 1991. He was named Director of Woodward Internet Solutions (WINS) in June 1995, which merged with Get Smart Design Co. to form Mission Creative in 2003. In 2001 he was named Director of WoodwardBizMedia, and in 2004 became V.P. Strategic Planning. He joined WCI’s Board of Directors in 1997, its Executive Committee in 2000, and became corporate secretary in 2010.  He left the company in 2009 and founded Sustainable City Network, a multimedia publishing company. Tom received his BA in Communications from the University of Iowa and a MBA at the University of Dubuque.

Bob Woodward

Director and Vice President Strategic Planning and Business Development
From 1998-2003, Bob was employed with WCI in various roles. He was GM/Group Publisher of the Specialy Publications Divsion (now WoodwardBizMedia), and from 2000-2003, he was Managing Director of Weekly, Shopper and Newspaper Publications (now Woodward Community Media). Bob left the company in 2003 to continue his education and work in the market research field, first as Manager of Business Development for Vernon Research from 2004 to 2009 and most recently as President/CEO of Alta Vista Research, Inc. Previously he held the position of Associate Manager of University Books Stores at the University of Iowa. Bob holds his BA in Business from Loras College and has served on the WCI board since 2000.

Greg Bell

Senior Vice President – Woodward Radio Group
Greg is Vice President of Woodward Communication’s 11 Radio stations in Waterloo/Cedar Falls and Appleton/Oshkosh/Green Bay Wisconsin. He is general manager for the seven station cluster in Wisconsin.  He entered the radio industry in 1972 after four years in the United States Air Force. He started as an announcer/copywriter in Austin Minnesota and worked at stations in Sturgeon Bay and LaCrosse, Wisconsin and Burlington, Iowa before joining the WCI stations in Appleton in 1983.

James F. Normandin

Vice President, Newspapers; Publisher of the Telegraph Herald
Jim joined the Telegraph Herald in February 2004 as Publisher. Prior to joining the company, he held leadership positions with Brown Publishing Company, Pulitzer Publishing Company, Journal Register Company, and Gannett Publishing Company. Jim is a graduate of SPPI, Oklahoma City, Oklahoma and as an undergraduate, attended the University of Connecticut where he studied Business. Jim was named Vice President-Newspapers in December 2006.

Steve Larson

Chief Financial Officer and Treasurer
Steve joined WCI in September 1984 as Internal Auditor. In 1988, he was promoted to Accounting Supervisor and then in 1992 to Assistant Controller. In 1997, he became Controller and in 2002, the Assistant Treasurer responsibilities were added. In October 2011, he moved into his current position of Chief Financial Officer and Treasurer. Prior to joining WCI, Steve worked at a local CPA firm in Dubuque for two years. Steve is a CPA and graduated from the University of Northern Iowa in 1982.

Brian Jones

President Two Rivers Marketing
Brian was one of the founding partners and CFO of Two Rivers Marketing in 2000. In November 2006 Brian was elected to President after his co-founding partner died in a plane crash along with three associates. Woodward Communications, Inc. purchased Two Rivers Marketing in October 2008. Brian brings more than 16 years of public accounting experience as a CPA. Prior to joining the agency, Brian worked for RSM McGladrey, where he was Senior Manager of the Small Business Group, specializing in accounting and tax consultation for small businesses. He holds a B.S. degree in accounting from Drake University.

Dan Marcue

Human Resources Director

Dan joined Woodward Communications, Inc. on June 3, 2002 as Employment/Compensation Manager and was promoted to Human Resources Manager effective July 1, 2005.  In August of 2008 Dan was promoted to Human Resources Director.  Prior to joining WCI, he gained human resources experience in the hospitality (casino) and commercial printing industries.  Dan holds a Master of Business Administration (MBA) in Organizational Development and two Bachelor of Science Degrees, one in Business Management from Upper Iowa University and the other in Psychology from the University of Wisconsin-Platteville.  Dan is involved in several outside organizations including previously serving on the National Center for Employee Ownership (NCEO) Board of Directors, Past President of the ESOP Association Iowa-Nebraska Chapter, Executive Committee of the State and Regional Executive Committee Chair, Ownership Culture Committee Chair, and Board of Director member of The ESOP Association.    

Andy Bradley

Information Technology Director
Andy joined Woodward Communications, Inc in 2008 as the Information Technology Director. Andy brings over 11 years of technology experience to the organization. Prior to joining WCI, he held leadership positions with McKesson where he specialized in cloud computing and data center technologies. Andy received his BA degree in Computer Information Systems from Clarke College.

Stephen E. Fisher

Group Publisher, Woodward Community Media & General Manager, Woodward Printing Services
Steve joined Woodward Communications, Inc. in June of 2001 as Retail Advertising Manager at the Telegraph Herald. Steve was promoted to Advertising Director, Sales and Marketing Director, and General Manager before leaving the newspaper in 2009 to become Group Publisher of Woodward Community Media. In October 2010, Steve also took on the responsibilities of General Manager for Woodward Printing Services. Prior to joining the company, he held leadership positions with the Quincy Herald-Whig, Liberty Group Publishing, and American Publishing Company.  Steve received his BA degree in Mass Communication from Truman State University.

Karen Ruden

Group Publisher, WoodwardBizMedia
Karen joined Woodward Communications, Inc. in 2002. She became Group Publisher - WoodwardBizMedia in 2005. WoodwardBizMedia publishes several national B-to-B magazines in the material handling, electric power generation and renewable power and fuels markets. Karen started her publishing career in 1982 at Antique Trader Publications where she worked for over 22 years. While there, she had several positions in a variety of departments including circulation, advertising, production and accounts receivables. Her leadership positions included customer service manager, advertising manager and sales and advertising director.