| Display Advertising Rates |
| Effective March 1, 2012 |
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| Non-Contract Rate |
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$8.45 |
| National Rate |
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$9.93 |
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Dollar Volume Contracts
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| Dollar Volume Contracts include all advertising dollars spent with the Shopping News including display advertising, business classifieds, and distribution of pre-printed inserts. All you have to do is sign an agreement based on your planned advertising investment for the upcoming year. We guarantee you the contract rate for the entire year. |
| Annual Investment |
Column Inch Rate |
| $1,000 - $2,440 |
$8.33 |
| $2,441 - $4,737 |
$8.02 |
| $4,738 - $9,148 |
$7.84 |
| $9,149 - $17,910 |
$7.66 |
| $17,911- $35,136 |
$7.54 |
| $35,137 and over |
$7.42 |
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| Color Rates |
| Black plus one color |
|
$85.00 |
| Black plus two colors |
|
$150.00 |
| Process color |
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$3.00 per column inch |
Process color max
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$210.00 |
| Mechanical Information |
| Width of page |
6 columns (10-5/16") |
| Width of column |
10 picas (1-5/8") |
| Page Depth |
16.50" |
| Column inches per page |
99.00" |
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| Business Classifieds Advertising Rate |
| $8.50 per insertion of 10 words or less. Each additional word 25¢. BLIND ADS: (Ads requesting replies c/o The Shopping News) - $5.00 extra. OUT OF AREA ADS: First week's tearsheet free upon request. |
| Preferred Position request . . . . . 50¢ per col. inch |
| |
| Combination Rates |
| To run the same ad, the same week in other Shopping News Publications, you receive a special dsicounted rate. (Pick-up Rate) |
| PUBLICATION |
Open
Rate |
Pick-up
Rate |
| Grant, Iowa, Lafayette (Platteville) |
14.98 |
11.98
|
| Wisconsin-Iowa (Prairie du Chien) |
9.40 |
7.52
|
| |
|
|
| Eastern Iowa |
10.35 |
8.28
|
| Dyersville |
8.55 |
6.84
|
| Cascade Pioneer |
8.05 |
6.44
|
| Great Dane |
10.75 |
8.60
|
| |
|
|
| Oregon Observer |
9.25 |
7.40
|
| Verona Press |
9.25 |
7.40
|
| Stoughton Courier-Hub |
9.50 |
7.60
|
Monroe Area (plus $2.00/ad) deadline Friday at 10AM
|
14.34 |
10.76
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Freeport (plus $2.00/ad) deadliine Friday at 10AM
|
15.80 |
11.85
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Monroe/Freeport Combo Rate (plus $4.00/ad) Deadline Friday at 10AM
|
17.94 |
15.44
|
Minimum ad size is 2 inches. All ads are measured up to the 1/2 inch. |
| Copy Deadlines |
| |
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| Ads going into most other Shopping News Publications |
Refer to combination ads |
| 2 pages or more |
Thursday Noon |
| Full page |
Friday Noon |
Ads requesting proofs
Proof approval - Monday 9:00AM |
Friday Noon |
| All others, less than full page, including classifieds |
Friday 5:00 PM |
HOLIDAY DEADLINES: When a national holiday falls on Friday, the Friday deadlines are moved to Thursday, the Thursday deadlines are moved to Wednesday.
| Terms |
|
COPY CHANGES: Minor copy changes allowed until Friday 5:00 PM on Richland Center Shopping News Ads.
CANCELLATIONS: Labor costs will be charged against canceled copy already set. Cancellations accepted until Thursday, 5:00 PM preceding publication date on Richland Center Shopping News ads.
PROOFS: Advertisers who submit copy by Friday noon may request proofs.
POSITION: A sincere attempt is made to grant position requests when they do not interfere with the general make-up of the paper. There is an additional charge of 50¢ per column inch for position requests.
AD SIZE: Minimum ad size is 2 inches. All ads are measured up tothe 1/2".
LIABILITY: Acceptability - The publisher reserves the right to edit, reject or cancel any advertisement
Error in Publication - It is agreed the Shopping News is not to be held responsible for errors in publication, unless proof of such advertisement is submitted to the advertiser and returned to the Shopping News office with such error correction plainly noted in writing thereon prior to publication. In any event, the Shopping News liability shall not exceed republication of that part of the advertisement affected by the error. It is agreed that the Shopping News accepts responsibility for errors only on the first insertion of the advertisement. It is further agreed that in no case shall the Shopping News be held responsible for selling losses incurred by errors in publication or failure to insert an advertisement. The advertiser assumes liability for the content of all advertising authorized for publication and any claims that arise against the publisher.
ALL ACCOUNTS are payable by the 15th of each month. 1 1/2% per month will be charged to accounts past due.
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Member of Wisconsin Communtiy Papers, MFCP, and PaperChain
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