Rates/Deadlines
| Display Advertising Rates |
| Effective March 1, 2011 |
|
|
| Open Rate |
|
$14.98 |
|
Preferred Positions |
| Specific page positions are in high demand and many have been reserved a year in advance. |
| Front page, Section A (includes process color) |
$1,595 |
| Front page, Section B (includes process color) |
$1,395 |
| Section A Front Page Banner Ad (includes process color) |
$180 |
Section B Front Page Banner Ad (includes process color) |
$77 |
Back Page, Section A & B (includes 1 color) |
$150 Add'l |
| Preferred position request |
$1.30 per column inch |
| Annual Agreement Rates- per column inch |
| $500 - $849 |
|
$13.39 |
| $850 - $1,249 |
|
$13.17 |
| $1,250 - $1,999 |
|
$12.82 |
| $2,000 - $3,499 |
|
$12.60 |
| $3,500 - $4,999 |
|
$12.37 |
| $5,000 - $6,999 |
|
$12.15 |
| $7,000 - $8,999 |
|
$11.87 |
| $9,000 - $11,999 |
|
$11.64 |
| $12,000 - $15,999 |
|
$11.47 |
| $16,000 - $19,999 |
|
$11.25 |
| $20,000 - $24,999 |
|
$11.02 |
| $25,000 - $34,999 |
|
$10.80 |
| $35,000 - $44,999 |
|
$10.57 |
| $45,000 - $54,999 |
|
$10.35 |
| Color Rates |
| Black plus 1 color |
|
$126 |
| Black plus 2 colors |
|
$194 |
| Black plus 1 color, (double-truck or two pages) |
|
$185 |
| Process color |
|
$249 |
| Process Color, front or back page of Section A or B |
|
$138 |
| Mechanical Information |
| Width of page |
103/8" |
| Width of column |
15/8" |
| Page Depth |
161/2" |
| Column inches per page |
99" |
| Additional Rates |
Business Classifieds Advertising Rate: $12.00 per insertion of 10 words or less. Each additional word 35ยข. Other publications available at an additional charge for other Shopping News publications. IWI (Iowa-Wisconsin-Illinois) Rate: $51.00 per insertion of 10 words or less. Reach over 156,000 homes & businesses. BLIND ADS: Add $7.35 per insertion. Non-Profit rate: $13.39 per column inch. Organizations with a non-profit tax-exemption are eligible.
| Display Deadlines |
| Section A color or black & white full pages |
Wednesday 5:00 pm |
| Section A ads requiring a proof |
Wednesday 5:00 pm |
| Section A double-truck |
Wednesday 5:00 pm |
| Real Estate |
Thursday 3:00 PM |
| Section A |
Thursday 5:00 PM |
| Section B double-truck |
Thursday 5:00 PM |
| Section B ads requiring proof |
Friday 3:00 PM |
| Section B color or black and white full pages |
Friday 3:00 PM |
| Section B |
Monday 10:00 am |
PUBLICATION DAY: Tuesday
GUIDELINES:
Advertising Agreements : Agreement rates are available to all advertisers. However, if your commitment is not met, applicable rates will be billed.
Position: Advertising positions cannot be guaranteed. However, if a "preferred position" premium is paid, your request will take priority over others requesting the same position. Many front and back pages are reserved on an annual basis.
Proofs: Copy for Section A ads requiring a proof must be received by Wednesday at 5:00 p.m. MINOR copy changes can be made up until 5:00 p.m. Thursday. Section B ad copy received by 3:00 on Friday may request a proof. Proofs are not available for copy received on Monday.
Cancellations: Production fees may be charged for canceled ads that have been designed. Cancellation may not be possible after Thursday noon since some sections are printed in advance.
Holiday Deadlines: When a national holiday falls on a Monday, the Monday deadlines are moved to Friday, the Friday deadlines are moved to Thursday, and the Thursday deadlines are moved to Wednesday.
Error In Publication: It is agreed the Shopping News is not to be held responsible for errors in publication, unless a proof of such advertisement is submitted to the advertiser and returned to the Shopping News office with such error correction plainly noted in writing thereon prior to publication. In any event, the Shopping News liability shall not exceed republication of that part of the advertisement affected by the error. It is agreed that the Shopping News accepts responsibility for errors only on the first insertion of the advertisement. It is further agreed that in no case shall the Shopping News be held responsible for selling losses incurred by errors in publication or failure to insert an advertisement. The advertiser assumes liability for the content of all advertising authorized for publication and any claims that arise against the publisher.
Acceptability: The publisher reserves the right to edit, reject or cancel any advertisement
All accounts are payable by the 15th of the month. 1.5% monthly finance charge is added on accounts not paid by the 15th of the month.
Political ads and "Going Out of Business" ads are payable in advance. | |
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